Optimizing Profiles for Authentic Expression
Client:
Instagram Wellbeing
Product design | Research
Summary:
We introduced a feature enabling users to enhance their profile personalization by adding pronouns, now available in multiple languages. This feature optimizes the profile experience by giving users more control over how they express themselves, regardless of their preferred language.
Problem:
Many users wanted to customize their profiles with pronouns, but the lack of support in non-English languages limited this capability, reducing profile flexibility for a global audience.
My Contribution:
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Conducted qualitative research to understand the needs of users across different languages.
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Focused on crafting a seamless user experience, ensuring that pronoun customization was intuitive and accessible across 14 additional languages.
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Iterated on the design based on user feedback to ensure the feature optimized profile customization.
Results
A total of 4.78 million users adopted the feature, enhancing their profile personalization.
The feature expanded to support 14 additional languages, optimizing profile customization for non-English speakers.
39% of users now set pronouns in a language other than their account’s primary language, reflecting the demand for diverse customization options.
Post-expansion, the feature saw a rapid adoption increase of +3.98 million users, highlighting its impact on profile optimization.
Key Findings
47% of users using the feature did not have English as their account language, showcasing the global need for personalized profile customization in multiple languages.
By enhancing profile flexibility and offering more personalized options, we significantly improved the overall user experience and engagement on the platform.
By optimizing pronoun usability, enhancing privacy controls, and unlocking multiple languages, we empowered global users to better express themselves and personalize their profiles securely and inclusively.
39% of users since the expansion have pronouns set in a different language than their account language.
