LUCY
UX Design, User Research, Visual Design
Summary
Lucy is a customer experience company that utilises chatbot technology to receive feedback by for their clients. We were tasked with designing a dashboard to gather and communicate market research, business metrics, and campaign results for their clients in one place.
Problem
They want a solution to help them do so efficiently and effectively engage with their customers while adding value to the service that they offer.
Making the Dashboard an essential marketing tool that Lucy offered as both a product and a service to better inform their client’s business decisions and be used for clients across different industries in the future.
Research
After consulting with the founders of the company, we did preliminary research to familiarize ourselves with their client, Maven’s, to understand their positioning currently and understand where we could add value to them. We followed this with stakeholder interview with Maven’s which gave us more insight on their business goals and their needs.
Maven’s Creamery, which was our case study for Lucy, wanted to receive key social media metrics that helped them understand their customer base, where they lived and which platforms they were using to engage with Maven’s.
By using keywords one can find out:
Popularity of a word or topic
Trending hashtags
Locations
Psychographics and demographics
MEET THE CLIENT
SKETCHES, NAVIGATION, & SITE MAP
We sketched simple user flows to understand our different features would interact with one another and to better understand how Christine would navigate through the dashboard. From there we developed a global navigation system and site map.
PROTOTYPE
WIREFRAME SNAP SHOTS
NEXT STEPS
We presented our clients with recommendations going forward for their new dashboard.
The feasibility of acquiring these tools and incorporating client metrics in the future
Consider leveraging the chatbot within the dashboard as a assistance/ help feature
Driving up engagement on Lucy’s side as they grow as a company
We have built a good foundation for Lucy to build on as they expand in the future