Product Design | UX | RESEARCH

 

Summary

We developed a feature allowing users worldwide to add pronouns to their personal accounts, accommodating multiple localized languages.

PROBLEM

A significant number of global users desired to include pronouns in their profiles but lacked the option to do so in languages other than English.

 

Contribution

  • Qualitative Research

  • Visual Design

  • User Experience Design

  • Prototyping

  • Testing

 
 

results

 
 

  • A total of 4.78 million users have embraced this feature.

  • We expanded the feature to 14 additional languages.

  • Remarkably, 39% of users now set pronouns in languages other than their account language.

  • Post-expansion, the feature witnessed a substantial adoption increase of +3.98 million users.

 
 
 
 

research

Key Findings:

We discovered that 47% of the 4.78 million users do not have English as their account language.

 

How can we enable non-English users to include their identities in their profiles?

  • By globally introducing non-English pronouns to Instagram profiles.

 
 
 
 

The previous experience

 
 

 
 
 
 
 
 

39% of users since the expansion have pronouns set in a different language than their account language.

 
 
 

final design

 
 

Express my identity in multiple languages!