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EXPLORE ADS- HYBRID IN-APP BROSWER

 

Product Design | UX | RESEARCH

 

Summary

We crafted an immersive user experience that seamlessly allows content viewing while browsing the advertiser's website.

PROBLEM

The user's journey to access the advertiser's website was lengthy and involved multiple steps to locate crucial product information. We've streamlined this process to make it easier for users to find the product details they need.

 

Contribution

  • Qualitative Research

  • Visual Design

  • User Experience Design

  • Prototyping

  • Testing

 
 

RESULTS

 
 

This experiment is currently being tested. 

 
 
 

Results

Key Findings:

  • Users are increasingly inclined to seek additional product information before finalizing their purchase decisions.

 

  • Our research revealed that users perceive the advertiser's website as the most reliable and optimal source for accessing product information, considering it their primary trusted source of truth.

 
 
 

How can we display the ad media while presenting the information they're searching for?

 
 
 
 

NEW HYBRID IN-APP BROWSER

 
 
 

We achieved this by introducing an immersive split-screen view that enables users to simultaneously consume content and browse the advertiser's website.

 
 

final design